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ABOUT NAVIEN
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Digital Marketing Specialist-IRVINE Irvine, CA
Digital Marketing Specialist
Marketing
Irvine
Full-time
 
WHO WE ARE                    

Navien, Inc. is a manufacturer of industry leading green technologies, including tankless water heaters,
combi-boilers and boilers. Our North American headquarter building is located in Irvine, CA.
We have satellite offices in Moorestown, NJ and Woodbridge, ON, Canada as well as supporting field sales people throughout US, Canada and Mexico and growing into Latin and South America.
We have a variety of positions in different departments throughout these areas.

The Navien name was created from three words: Navigator / Energy / Environment.
Our Mission is: To provide customers with the ultimate comfortable living
environment through energy efficient products using innovative technology
to create a healthier environment for our future generations.
If you interested in sharing and developing your career talents and ambitions with a rapidly growing company that is driven by innovation, we invite you to join the Navien family and prosper with us.

WHAT WE ARE LOOKING FOR                    
The ideal candidate for this position is familiar with the construction industry, ideally with plumbing and HVAC specifically and has an acute attention for detail. They are analytical and experienced with organizing all aspects of digital media and digital marketing activities including e-blasts, web site design and management, Facebook, Linked-in, Twitter etc.  This person must have a BA or higher degree and 2 to 5 years of related experience. They must also be able to work well in a team environment. Essential attributes include excellent communication and interpersonal skills and an ability to multitask while remaining focused in high-pressure situations. This person must be highly detail oriented and have an exacting editing ability while always keeping the big picture in mind.  In addition, the Digital Marketing Specialist must be a self-starter, willing to take responsibility, have a positive customer focused attitude and be resourceful, and enthusiastic about this position and company. 

Responsibilities:
·         This position reports directly to the Marketing Manager
·         Limited travel (1% of the year)
·         Maintenance of Navien website and microsites on Wordpress
·         Work with Digital Marketing Coordinator on Navien’s digital advertising plan and implementation thereof
·         Supervision of all customer-focused e-communication including concepting and writing
·         Planning of Navien’s social media and email calendars
  •           Drive qualified prospects through integrated marketing campaigns including various acquisition tactics (SEM, Display, Remarketing,           Social Media, SEO, etc.)
  •           Collect, analyze and recommend new strategies and optimization of current campaigns to continually improve the ROI and reach               target goals
·         Engage with customers to locate Navien installations that can be written about and promoted, including some writing about said               projects
·         Maintaining and managing Navien’s SEO activities
·         Maintain company database in coordination with Training Coordinator and Act-on software
·         Coordinate with overseas headquarters as needed to manage integrations as needed
·         Maintain a solid understanding of lead generation best practices and user behavior to create communications and campaigns that           drive targeted calls-to-actions throughout the year
·         Develop, manage  and execute A/B testing plans and nurture an environment of constant test and learn with the team
·         Gather insights, manage tracking and reporting on new leads, prospects and customers and other key marketing KPI’s.
  • ·          Manage execution of our SEO strategy including developing and launching Google Adwords campaigns, monitoring keywords,                    weekly and monthly reporting and optimizing landing pages for conversion
 
Requirements:
·         Bachelor’s degree, or higher, in Marketing, Business, or Communication
·         Must have 2-5 years of experience in B2B digital marketing and lead generation
·         Applied knowledge and experience in the following:
          o   SEO
          o   Google Adwords
          o   Google Analytics
          o   Wordpress
          o   A/B Testing
          o   Social Media advertising
·         At least 1 year working with Marketing Automation software (Act-On preferred, can include Hubspot, Marketo)
·         Must have at least 1 year experience managing social media accounts (Facebook, Google+, LinkedIn, Pinterest, Instagram, Twitter,             etc.)

Pluses:
·         Previous experience in Navien’s plumbing and HVAC industry
·         HTML editing skills
·         Experience with customer loyalty programs for B2B businesses

Required Application Materials:
·         Resume
·         Cover Letter which should include:
          o   Title of position you are interested
          o   What makes you qualified for this position
          o   2 Examples of successful digital marketing activities including: Social media & a lead generation campaigns
 
**Only submittals with Cover Letters will be considered – please address them to “Hiring Manager”
 
Benefits:
  • Benefits are available to employees after a successful introductory period.
  • Medical Benefits provided through Nippon Life (Aetna Signature Administrators PPO), Dental, Vision and Life insurance provided through Lincoln Financial.
  • Employee’s covered 100% and dependents 50%.
  • 401(k) available after your first year, Navien matching 100% of the employee’s contribution up to 5% of base salary for that given year.
 
 
 

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